MARKETING MANAGER

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We are currently seeking a Marketing Manager to fill a pivotal role within our growing  organization. The primary role of the Marketing Manager is to develop, coordinate, implement, and monitor marketing strategies, programs, campaigns, and activities. The Marketing Manager will lead the marketing team with building and executing marketing and advertising initiatives conducive to organizational goals and business plans. Come walk with the backbone of a reputable company and lay out your future!

The Marketing Manager holds a full-time in office work schedule. This is not a remote position. Candidates must have a minimum of ten (10) years of related marketing experience. Candidates must be able, willing and ready to travel nationally up to 25% of the time, and work in our Cape Coral, FL Corporate HQ the remaining 75%. Computer proficiencies and skills are required, per below. The starting annual salary for this position is a range from depending on knowledge, skills, education, and experience. 

We offer a full benefits package including health, dental, vision and numerous other supplemental plan options, as well as 401k + employer match, paid time off, paid holidays, and monthly employee recognition lunches, to name just a few. Please continue reading this role’s duties, responsibilities, competencies, and requirements:

Essential Duties and Responsibilities:  The Marketing Manager carries out responsibilities in accordance with the organizations policies and procedures.  Duties and responsibilities include, but may not be limited to, the following. Other duties may be assigned as needed.

  • Adhere to all current good manufacturing practices (cGMP) and general safety guidelines and training.
  • Collaborate with cross-functional teams or departments such as Sales, Information Technology, Human Resources, Accounting, Manufacturing, etc.​
  • Design and implement a successful marketing plan.
  • Research and plan marketing campaigns, activities, and initiatives by means of traditional and digital marketing tools that include print, broadcast and online content.
  • Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
  • Conduct strategic planning and market research to identify marketing opportunities and negotiate media coverage to ensure the profitability of products.
  • Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
  • Collaborates with other leaders and departments for the development of new products.
  • Work in conjunction with Sales & Marketing Teams with targeting strategic shows and all messaging.
  • Oversee social media platforms and respond to inquiries as needed.
  • Create, implement, maintain and strengthen the organization’s overall branded advertising through all media avenues and encourage compliance for cohesive communication.
  • Helps ensure that brand standards and messaging are present and consistent on all materials.
  • Organize and streamline service offerings into use-friendly concepts.
  • Manage print contractors and other promotional vendors.
  • Negotiates contracts for services needed to execute marketing strategies.
  • Collaborates, participates in, and coordinates promotional activities for trade shows.
  • Maintain strict confidentiality of sensitive and proprietary information.
  • Collect large amounts of data and convert it into meaningful analysis; simplify complex data into user friendly format such as graphs, charts, and other visible aids for clients, management, and executive staff.
  • Oversee the design of web pages, brochures, logos, signs, labels, annual reports, advertisements and other communication materials.
  • Collaborate with inside and/or outside web team on site upgrades, compliance, and tweaks as needed.
  • Creation of these materials/images by hand or by using technology including computer design software programs such as, but not limited to, Photoshop, Adobe Illustrator, and InDesign.
  • Produce drafts, prototypes and engaging design solutions for review by executive staff and make revisions based on the feedback received.
  • Review final productions for errors and ensure that final prints reflect specifications and requirements.
  • Interview, hire, train, assign/direct work, monitor/track performance and attendance, reward/discipline, and address complaints of Marketing team employees in collaboration with the Director of Operations and Human Resources.
  • Address and respond professionally and timely to high volumes of emails.
  • Abide by cGMP Safety Training and General Safety Guidelines as addressed during orientation as/if applicable.
  • Other duties as assigned.

Competencies & Qualifications:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Must know and abide by Company safety policies and participate in Safety Training as required and as applicable.
  • Must be knowledgeable with cGMP standards or can learn and comply with said standards as applicable to the position during the first 90 to 180-days of position acceptance and thereafter throughout employment.
  • Must become familiar with, practice, and support Toyota Production System (TPS) standards and culture and maintain throughout employment.
  • Must have an employment record free and clear of any serious infarctions within the past 60-months, including, but not limited to, a history free and clear of limitations which may cause/may have caused safety concerns, issues, incidents and/or accidents.
  • Must have excellent skills with using: MS 365 platform (SharePoint, Teams, Planner, Word, Excel, and Outlook).
  • Must have advanced knowledge of Content Management Systems (such as SharePoint).
  • Must have fluency with Photoshop and Adobe Illustrator.
  • Must have knowledge of typography and color theory.
  • Must have extraordinary leadership and communication skills and be able to seamlessly collaborate with all others inside and outside of the organization with professional mannerisms.
  • Must have the ability to consistently and effectively present information and respond in a timely manner to high email volume, to questions or inquiries from other employees, managers, vendors, and the public if needed, under direction of executive management.
  • Must have knowledge and experience managing trade shows including booth design and deployment.
  • Must have proven work experience as a Marketing Professional or similar role such as content management, creative writing, advertising concepts and/or media negotiations, with a minimum of 10-years’ experience.
  • Must have recent experience in merchandising to retail clients and/or distributors with a minimum of 5-years of solid experience.
  • Must have a proven track record of building and managing a diverse team of marketing professionals.
  • Must be able and willing to travel 25% to attend trade shows, industry events, conferences, etc.
  • Must have the ability to keep detailed records of interactions and drafts with executive management, organizational personnel, and third-party contractors.
  • Must have advanced knowledge of traditional and digital marketing tools.
  • Must have the ability to comprehend and interpret consumer behavior.
  • Must have very strong analytical and problem-solving skills.
  • Must have solid organizational and excellent time management skills, with the ability to work under pressure and meet strict deadlines.
  • Must have experience with research methods using data analytics software or other analytical skills.
  • Must have the ability to prioritize workload for self and team and must be able to regularly multitask and transition priorities with little notice.
  • Must speak, read, and write fluent English.
  • Must have a current, valid, US driver license with a safe driving record and must maintain throughout employment with Company.
  • Must be legally authorized to work in the United States.

Educational Requirements: Must have a Bachelor’s Degree in Business, Marketing, Journalism, or other related fields from an accredited college/university or an Art/Business Management Institute with ten recent years of related experience; or an equivalent combination of education, training, and related experience.

Physical Demands:  While performing the duties of this job, the employee will be required to sit for extended periods of time, but also will be required to stand, walk, stoop, kneel, crouch, climb/climb ladders or balance; use of hands to handle or feel objects; reach with hands and arms; frequently required to talk and hear; active use of computer.

The employee is required to lift or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment:  While performing the duties of this job the business office atmosphere, the noise level in the work environment is usually quiet to moderate, cool to ambient climate temperatures and moderately clean.

While performing the duties of this job in the warehousing and/or manufacturing operations atmosphere, the employee will need to work near moving mechanical parts or visit construction job sites. The noise levels in these work environments can be moderate to loud; ambient climate temperatures to occasional humid and hot (depending on season), dry, dusty to moderately clean. Employee may need to don safety equipment / PPE which will be provided by the company.

While performing the duties of this job when traveling, the employee may be exposed to weather conditions prevalent at the time and place. This may include warm, hot, or cold temperatures. The noise level in the work environment may be moderate to loud.

If necessary and only when approved, while performing the job duties when telecommuting, the employee will be solely responsible for establishing an appropriate work environment within the off-site location for work purposes. Premier Manufacturing Products will not be responsible for costs associated with the setup of the employee's home office, such as remodeling, furniture, or lighting, nor for repairs or modifications of a home office space. Telecommuting in lieu of working from a company location is prohibited without prior approval obtained from a direct Manager, as per company policy (POL-0402).

Work Schedule: Employee will be required to work a minimum of forty (40) hours of per week or as many hours as it may reasonably take to perform above job duties. Schedule may vary based on business demands and may require a combination of office, off-site, satellite site, and/or plant hours as well as work performed after hours and/or weekends.

TO APPLY: Qualified candidates should reply to this job post by submitting an updated resume clearly reflecting related experiences and current contact information. You may also apply through our LinkedIn Page or our Indeed.com job advertisement.

We are an Equal Opportunity Employer, which means that all applicants will receive consideration for employment without regard to race, color, age, national origin, religion, sexual orientation, sex (including pregnancy, childbirth, or related medical conditions), gender identity or gender expression, military or veteran status, physical or mental disability, genetic information, or any other status protected under applicable federal, state or local law.
All employment offers are contingent upon successful completion of a Form I-9, and successful completion of our pre-employment screening and background/criminal check.

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